Guida Google Analytics

Caro pilota di siti web (detto anche web marketer), ma dove vai se la guida della macchina non ce l’hai?

Veramente hai progettato una strategia di promozione del tuo sito attivando una campagna PPC, ottimizzando il sito per i motori di ricerca o affidandolo al tuo amico SEO, progettando l’interfaccia del tuo sito web e realizzando contenuti che ti piacciono tanto ma ti sei dimenticato di capire se poi funzionano e se piacciono ai tuoi utenti??

Traduco: hai messo in pista Google Analytics?

Qualche link su cosa fare per non sbandare al primo giro di corsa:

• Have you installed Google Analytics?

  Get started with Google Analytics
  Installing Google Analytics tutorial
  Beginner’s guide to Google Analytics 

• Have you set up goal tracking?

  Setting up goal tracking

• Have you set up e-commerce tracking?

  How to use e-commerce tracking
  Setting up e-commerce tracking

• Have you set up site search?

  Set up and configure site search

• Know your way around the interface?

  Interface navigation

• Do you know how to use annotations?

  Google Analytics annotations

• Do you know which metrics to track?

  3 metrics beginners should watch
  Web metrics & KPIs for small businesses

• Know how to track email &/or advertising?

  Creating custom campaigns

• Know what advanced segments are for?

  Single segment reporting

• Have you set up a useful dashboard?

  5 insightful Google Analytics dashboards
  Download small business dashboard

• Have you set up custom alerts?

  Using custom alerts

• Do your analytics report drive action?

  Drive more traffic to your website
  Improve your online checkout

• Know how to check it’s all set up right?

  Check you’ve got Analytics on every page
  Troubleshooting tracking setup

• Know what to do if your traffic drops?

  What to do when Google traffic drops
  SEO diagnosis for non-SEOs

Volete imparare l’arte di Google Analytics?
Il Corso Google Analytics è la risposta!

Studio Cappello